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About uS

Our philosophy



Through making better decisions, businesses are more successful, communities become stronger, students achieve more and individuals become more empowered.


Everybody benefits.

Effective problem solving and decision making is a learned skill and not a born talent available to everyone.

We passionately believe that all individuals and every orginisation can benefit from better decisions and want to bring Problem Solving and Sustainable Decision Skills to all sectors of society.

Successful problem solving empathises with the end user, empowers everyone involved in the process and improves the efficacy of the solution.

People are at the heart of what we do.

What is an InterroBang

An Interrobang defined by the Merriam Webster dictionary is "a punctuation mark ‽ designed for use especially at the end of an exclamatory rhetorical question".


The Interrobang was first new piece of punctuation since the birth of the question mark in early 1200s (a development of Alcuin of York's 8th century dot and stroke) and in some ways it is a response to it. The Interrobang was proposed by advertising agent and typography devotee Martin Spekter in 1962 to punctuate rhetorical and excited questions. Spekter coined the word from two separate words, interrogation (point) and bang (printers' slang for exclamation point).

Alcuin of York.jpg

Alcuin of York


The interrobang also sits at the intersection of the sudden realisation that you have a serious problem and need a rapid solution.  The exclamation mark is your expression of "Houston we have a problem!" and the question mark is "How do we find the best solution - fast?". Consequently, the interrobang is the best symbol to represent  problem solving and decision making and so.........

.......We are InterroBang

99% Invisible has a fantastic podcast episode about the interrobang. Click the 99% Invisible logo to listen.

The episode was produced by Joe Rosenberg. 99% Invisible is a member of Radiotopia.


And here is Merriam Webster's 150 second  'Word of the Day' podcast on the interrobang.

Background Illustration: Proposed interrobangs from Type Talks, March-April 1962, drawn by Jack Lipton

What is an InterroBang
We Believe


Better sustainable

decisions sell.


They improve your long-term outlook, staff morale, customer loyalty, balance sheet and public image. Sustainable decision are built on three pillars, Society, Economics and Environment. Sustainable decision processes ensure the buy-in of all stakeholders.



Better sustainable decisions empower communities.


By helping community members to develop problem solving and decision skills, members design their own solutions. Improved participation increases solution ownership and commitment to action. These soft skills are transferable to other areas of their lives. Improving long-term individual outlook and social cohesion.


Better sustainable decisions help students be more successful.


In the short-term effective decision skills reduce student dropout, improve grades and motivation. In the long-term students make more informed decisions for their further education and various social challenges they face. They are a key tool helping young adults to respond to peer pressure.


Better sustainable decisions build better futures.


By understanding your biases and using a sustainable decision process you will be confident that you have found the solution which feels right and looks right for you. Decision Skills give you the tools to objectively assess alternatives solutions to problems helping you with relationships, career, finance, self-development and more.

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